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Earth Month Campaign

Earth Month Campaign

Earth Month is here - it’s time for you to celebrate! As the World's First Compostable Phone Case, we dedicated April to celebrating our earth all month long. Who are we kidding? We really do this all year long, but this Earth Month, we took a moment to highlight our big, hairy, audacious goal to keep 1 billion pounds of plastic from ever being created. This is the time to reflect on the impact we have made and to equip ourselves with the tools and resources to make a difference. This blog outlines the activities, new collections, and charitable initiatives we’re working on at Pela! 

Video

Here’s a video we think you’ll love, A Love Letter to Mother Nature. This video calls for us to rethink our relationship with plastic. Take a look!

The Collection

The Earth Month Collection includes 4 designs dedicated to our earth to celebrate and show gratitude for all that it does for us. These Pela cases serve as a daily reminder of how our small actions can create a big impact for our planet. We collaborated with digital illustrator and activist Kika MacFarlane. Kika’s designs for our Earth Month Collection include Salmon River, Pink Peaks, and, Love our  Planet which was inspired by a deep connection to nature and a desire to keep places wild. 

Kika uses her digital illustration as a tool for social change which highlights the intersection of climate justice and social justice. In our interview with Kika she expressed, “as an avid skier, climber, and hiker, I’m also well aware of how exclusive and non-diverse the outdoor space can be. I’m very passionate about finding ways to make the outdoors more inclusive and tearing down some of those walls for others.” You can read more about Kika in our Behind the Artist blog feature.



Mood Board

If you would love to take a peek into the creative process for our Earth Month Collection, visit our mood board on Pinterest!

Playlist

You can even channel Earth Month vibes with this playlist on Spotify. Feel like you’re in the studio with us. This playlist was created by our video and photo team while shooting!

Get Involved

We want to get you involved with this month's campaign by creating guides to help you get started and encourage your sustainability journey. These guides are resources to make a real difference at home, in your community, and for our planet. Check out this dedicated landing page for all guides.

Charity

With the launch of every collection, we have a charitable component through our partnership with 1% for the Planet. For Earth Month we collaborated with not just one but two charities in April. Our first charitable initiative this month was with Take 3, where YOU helped us pickup 125,000 (yes I said thousand) pieces of plastic from our waste streams by simply sharing our post.  Next, we collaborated with our friends Tentree to plant ten trees for every case sold April 8th-14th, where YOU helped us plant  92,410 trees!!!

Shop the Collection

Shop the collection here.