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2019-Q1 Impact Report
Pela's goal is to remove 1 billion pounds of plastic from the waste stream in the next 5 years. It's ambitious but with the support we've been getting from our community, and the help and awareness being built by our partners, this goal is a real possibility. We dream of a waste free future and part of that requires us turning off the tap on plastics entirely.
With your help, we sold 192,796 cases in 2018, which equates to 42,504 pounds of plastic that was prevented from entering the waste stream. It's a great start and going forward, we hope to create bigger impact with the support of our community.
Save The Waves
Construction of harbours, seawalls, and other beach front projects have drastically altered the coastal eco-systems causing the extinction of notable surf waves like Killer Dana, La Barre, and Petacalco while also adversely affecting marine environments.
Save The Waves works with local communities to identify these issues and take action through strategic campaigns and projects. $10,000 protects 1 surf ecosystem for a year, and they estimate each surf ecosystem can generate 10,000 ridable waves per year, so each $1 protects 1 wave. Find out more about Save The Waves and their work here.
The Surfrider Foundation is dedicated to the protection and enjoyment of the world's ocean, waves and beaches through a powerful activist network. Their staff of over 50 people help support their chapter network in campaigns, championing for policy changes, raising awareness, and fighting legal battles for our coasts, all while raising funds to make this possible.
When we support Surfrider, every dollar raised goes to protect 1 foot of coastline. In 2018, Pela raised $6,462 from case sales. Find out more about Surfrider and their work here.
1% For the Planet
1% provides a credible and accessible way to support the environment by connecting businesses to their trusted nonprofit partners. By making smarter giving decisions, collaborating, and leveraging the 1% for the Planet brand to encourage everyone to purchase for the planet and do more, their network delivers shared value and greater support for environmental solutions.
Pela donated more than the 1% pledge in 2018 to their charitable partners in the amount of $95,439.66. That's incredible impact to help create a waste free future. Find out more about 1% For the Planet and their work here.
Oceana is the largest international advocacy organization focused solely on ocean conservation. They work globally creating directed campaigns that achieve measurable outcomes that help make our oceans more bio-diverse and abundant. With more than 200 victories that stop overfishing, habitat destruction, and killing of threatened species, Oceana’s campaigns are delivering results.
To help support these initiatives, Pela raised $13,217.16 from case sales and made a total donation of $25,000 to the organization. Find out more about Oceana and their work here.
Yosemite Climbing Association
The Yosemite Climbing Association is a nonprofit dedicated to preserving and protecting Yosemite climbing history and making it available for public interpretation.
Every year up to 4.0 million people visit Yosemite National Park. The YCA partners with the National Park Service and multiple industry sponsors to host Facelift, a service event during which volunteers clean up Yosemite National Park and promote climbers' and visitors' stewardship of Yosemite and our beloved public lands.